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Designing Value Section 3 The Business Side duration 18 minutes 8 seconds Designing Value Section 3 The Business Side Designing Value Section 3 The Business Side	Designing Value Section 3 The Business Side dwhitson ibm4022 mvcaption brand continuum equity penske mcdonald experience perception burger lot disney brands problem class reputation coke california shoe features consumer slide From dwhitson 1 plays 0