Intentionality matters! According to Dr. George Kuh, renowned scholar and researcher on retention and student success, we must create conditions that matter to student success. We cannot leave serendipity to chance- we must be intentional in what we do with our students. This session will describe the process University Housing uses to research, plan, and assess the College Themed Community program, a residential housing programs that incorporates academically based themes and builds community through common learning experiences.